Solar

Why Solar Energy Marketing Efforts Are Underperforming in the US

By: Kevin Rosenbaum
Hatboro, PA. The international energy crisis is a frustrating conundrum. When I took a course on climate change during my senior year at Penn State, Professor Brown said something that simultaneously gave me feelings of hope and despair: “We currently possess all the technology needed to overcome climate change, the challenge to overcome lies in the political sphere.”

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Solar

Energy

Marketing

Solar Energy Marketing

Some trends are surfacing that may shine light on the reasons behind solar’s lagging market presence.

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Solar

Energy

Marketing

State of Marketing of the Solar Industry in the U.S.

State of Marketing of the Solar Industry in the U.S.
Examines key elements of the Marketing landscape of the Solar Energy Industry. This benchmarking research was conducted among Owners, Installers, Manufacturers, Marketing Executives and Industry Association Representatives.

Delta Market Research Launches A Solar Energy Survey for Marketing Support

“Many Solar Energy Suppliers are too close to their own product”, says Robert Norman, EVP at Delta Market Research, a 35 year veteran in audience research and multi-tiered marketing measurements, “The market is ripe and the product is ready”.

Now is the time for benchmarking the marketplace and to stop seeking subsidy over substance for Marketing.”

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Solar

Energy

Marketing