Driving Key Audiences
Your key audiences are those that yield the greatest Return On Investment.
Through cluster analysis, Delta helps clients define key audiences, always mindful that key segments only have value when a "reach-component" is available to increase share and create the greatest ROI.
Delta's Key Driver Analysis determines not only attractors for the greatest ROI, but provides clients with the information on potential erosive detractors that can negatively impact ROI.
This analysis is essential in not only maintaining your existing audience and sales levels, but also in enticing new audience members into the fray.