* Market position of Venue(s).
* Strengths and Opportunities for the Brand.
* Audience share & predictive forecasting model for attendance.
* Competitive Positioning.
* Impact of new capital investment, positioning.
* Attrition analysis.
* Targeted Sample set by advertising position, whether radial, ADI or resort based in nature.
* Three separate visitor segments defined by sample as well as specific screening criteria.
* Telephone is the ideal methodology for this research, to ensure strict quota control, as well as to yield a true, representative respondent base.
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